Don't Forget The Links!

in Friend

have a friend who is more like a former co-worker who I happen to be friends with on Facebook and follow on Twitter and less like an actual friend who I hang out with. This friend has recently become aware of the power of social media and its value in the business world. He updates his status and tweets frequently throughout the day about exciting things that are happening in his company and the industry in general. Almost all of his Facebook status updates and Tweets are very interesting and I am almost always intrigued enough to learn more about what he is talking about. He is using these avenues to support his personal brand as someone who shares excellent information about his particular industry. The only problem is that he almost never provides links to the stories that he is tweeting about. So how am I supposed to find out more?

I am using this friend as an example because I see this happening quite frequently. Nothing is more aggravating than a cliffhanger that will never be resolved. Now some of these tweets and status updates I can Google and find out what he is referring to but most of the time I just don't have time to bother looking for them. It would so much more convenient if he would just provide a link to the story that I could then comment on after I've taken just a few minutes to read the whole story instead of bypassing it altogether because I don't have time for a half hour of research. This would help greatly with his blog marketing because it would be providing a link directly to his blog.

As a side note, when inserting a link in your tweet or status update I would highly recommend using a URL shortener such as You simply go to, create a user account and enter the URL in the shortener box. After clicking "shorten" there will be another box that gives you the shortened URL. Click on the blue button that says "click to copy" and then paste that URL in your tweet. not only provides a URL shortening service but it also tracks the analytics for the shortened URL. You can login to your account to find out how many people have clicked on the link and where they found the link.

The moral of this story is this: don't forget to provide links in your status updates and tweets. Make it easy for your fans, friends and followers to stay up-to-date on what you are talking about by giving them a link to the incredible information to which you are referring. If it's information that you or your company is providing (such as a link to a blog post) it would be all the better if you were providing links to that information. The more you freely give your connections, the more they will give back. Start the conversation with your professional network and keep it going. Link it up!

What do you link to in your tweets and status updates? Give us an example and link to it in the comments below!

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Don't Forget The Links!

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This article was published on 2010/12/05